TV maker slashes the RRP of Sharp 70″ TV by 25%Announced last month, Sharp priced its new 4K Ultra High Def 70″ TV at A$12,999 – several thousands more than 65″ 4K TV’s sold by LG, Samsung or Panasonic.
But now, it seems to have had an epiphany and dropped the price by $3,000 to $9,999, a rep told CN. This marks more than a 25% price cut.
Sharp told CN the price has been dropped “simply following a review of the market,” after last month confirming it would ‘review’ pricing.
Ultra High Definition TV’s (four times the res of a HDTV), known as ‘4K’ are not cheap, but have come down dramatically in price during the last 12 months.
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The US pricetag for the Sharp LC70UD1X TV, was also almost half the original Aussie RRP price at US$7499.
The Sharp TV is the first THX-Certified 4K TV, ever, meaning it has undergone rigorous testing.
The new pricing for the 70 inch 4K TV is effective today.
