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Sharp has launched the world’s first LED backlight LCD TV that comes with an integrated Blu-ray player.


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The Sharp LC-40LB700X allows a user to watch TV and also play Blu-ray, DVD and CD discs. The integrated Blu-ray player features BD-LIVE to access additional content via an internet connection and a USB terminal for added local storage. High definition audio is achieved with spectacular sound reproduction thanks to 5.1 Dolby TrueHD, Dolby Digital Plus, DTS-HD Master Audio and DTS-HD high resolution audio output.
 
In addition, the new LED LCD TV delivers an energy efficient, eco-friendly performance with an impressive reduction in energy consumption compared to conventional LCD TVs. The LED backlight technology delivers a low power consumption of 139W, producing less heat generation and boasting a backlight life of 100,000 hours and a six-star energy rating.
 
 
Sharp says that using its new X-Gen Panel with advanced pixel control, light leakage is minimised and more light is allowed to pass through for higher peak brightness. Excellent colour reproduction is also generated by a 1080/24P signal used for reproducing film frame rates as experienced in the cinema. It also comes with a Fine Motion Advanced Technology for 100/120Hz frame rate conversion and a fast pixel response time of 4ms. 
 
The LC-40LB700X has a selection of connection options including HDMI x 3, AV-In x 3, Component x 2, S-Video In, PC In, RS-232C as well as AV, Optical Audio and headphone out terminals. The Blu-ray drive terminals include 1 x Ethernet network connector and BD storage/service: USB 2.0.
 
Additionally the HDMI and AQUOS Link feature allows users to seamlessly control compatible HDMI connected products using a single remote control. Other features include an inbuilt digital tuner and Teletext and Freeview compatibility.
 
The LC-40LB700X is available now in a 40 inch model at $3,299.

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