Retailer has moved to a brand new website – and retail strategy.Sharp Australia are now selling online direct to consumers. The Sharp online store only opened in the past few weeks. 

The brand has moved from its .net.au website to Sharp Australia.com.au, selling consumer electronics including LCD TV’s, refrigerators, microwaves direct to consumers at competitive prices. 
Most of the items appearing on the webstore, so far, are factory or carton damaged as part of the new Sharp store’s  ‘2nds Warehouse sale’ apart from the juicers, which are selling new but at lower prices than retail. 
The transition to the new ecommerce site is not yet complete, CN has been told, and Sharp will also be selling its new wireless Bluetooth speaker announced this week, online.  
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There’s limited stock of factory damaged goods, however, it seems Sharp intends to sell brand new ranges via the Aussie webstore. 

The move online was said to be prompted by changing customer buying patterns and similar moves to direct selling by a lot of brands, although retailers that stock Sharp gear, including Harvey Norman, and JB Hi-Fi may be less than happy. 
Sony sells direct to consumers online in Australia and so does Acer. 
Sharp’s new webshop also has ecommerce tools including shopping carts, customer login, vouchers and is offering 14 day money back guarantee on juicers. 
It is also offering some good deals. 
Take Sharp’s midsize Touch Control microwave with 1200W power, for example.  It costs under $120 at Sharp shop with cosmetic damage. The same microwave costs $179 at Harvey Norman. 
It is selling brand new small appliances including its Slow Juicer in Stylish Red for $399 – $100 less than the recommended retail price. 
So far, the only LCD TV on sale is 70″ for $2439 which is carton damaged. JB Hi-Fi is charging $2698 for the same TV, brand new. 
After recording major losses in 2013, the Japanese based company pledged to turn the business around, including cutting costs, inventory and capital investment  
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