As tipped by SmartHouse, Sharp and Pioneer are set to get into bed together to design and build a new generation of both plasma and LCD displays. The move will see Sharp benefit from the Pioneer Kuro engine which is currently being used in the Pioneer plasma high end models.
Confirming the move Pioneer said “As part of a comprehensive business and capital alliance formed by Pioneer and Sharp Corporation in 2007, the two companies are conducting joint product development by making effective use of each other’s resources. The overriding goal is to enhance the corporate value of both companies. In the field of flat-panel TVs, for example, Pioneer is taking part in Sharp’s development of acoustic systems for ultra-thin, flat-panel TVs. By leveraging its acoustic technologies built up over many years, Pioneer aims to develop acoustic systems employing ultra-thin speakers that still achieve outstanding sound quality for supply to Sharp. Furthermore, Pioneer will be supplied by Sharp with LCD TVs based on its superior technologies.
Pioneer will launch the first of their LCD TVs in Europe and steadily expand our lineup of LCD TVs. They also said that engineers from Pioneer and Sharp are set to team up to develop LCD TVs that carry on the legacy of the Pioneer “KURO” series which have awards for their plasma around the world.
Executives from Pioneer said, “This project will give Pioneer access to Sharp’s extensive expertise in LCD TVs, while promoting joint development of digital tuners, platforms and technologies high picture quality.
The goal is to develop value-added products and raise the efficiency of development activities at both companies. In the optical disc field, Pioneer and Sharp have agreed to join forces to expand their respective Blu-ray Disc-related product businesses. This step takes the alliance beyond merely supplying existing products such as DVD players and DVD recorders to each other. Joint development of pickups and drives for Blu-ray Disc players/recorders, will bolster the two companies’ vertically integrated business models spanning devices to end products”.
Cost reductions resulting from more efficient development and volume growth will in turn contribute to business expansion. They have also said that Sharp and Pioneer are set to jointly develop car electronics based on Sharp’s “only one device” concept. The two companies will make a point of enhancing device operability to propose new kinds of automotive passenger cabin environments. “We also plan to propose new forms of value by linking Sharp’s AQUOS
mobile phone concept with our car navigation system technologies. We want to use these joint development projects to drive further business expansion at both companies in the car electronics field,” the companies said.
The first products of the joint development will be showcased at CEATEC JAPAN 2008 in October.