Should Sony Be Allowed To Sponsor The Opera House?

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Sony who are set to announce billions in losses later this month are splashing cash around the Sydney Opera house with an announcement today that that they have cut a strategic partnership with the Opera House operators to supply cut price digital signage and professional display products in return for promotional and brand opportunities.

It is not known whether Sony will be allowed to rename the iconic brand as Sony House or even Sony Opera House.

It was only a few days ago that Sydneysiders were up in arms after a local radio station ran a news story indicating that Macquarie Bank were the new sponsors of the Sydney Harbour bridge and that the bridge was set to be renamed Macquarie Bridge. The story turned out to be an April fool’s Day prank.

Last week Sony went surfing with Billabong in an effort to lift their flagging sales of portable phones and MP3 players that have been taking a pounding of late, from Apple and their iPhone and iPod Touch gear.

In an effort to try and take on Apple, Sony is set to roll out a new touch screen Walkman the NX-X1000 and like most Sony products sold in Australia the portable player could be astronomically expensive as the device is already on sale in the US at $503  (A$671). 

 

The 32GB NW-X1060 is available in red or black and are the first Sony Walkman’s to use touch screen technology. They also have built-in Wi-Fi that allows for browsing the web, downloading podcasts and viewing YouTube videos.

 A digital noise cancelling feature uses software to filter out ambient noise. Integrated FM and 1Seg TV tuners provide mobile radio and TV, and similarly allow recording of content in markets that support the broadcasts.

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