Can a cable “dramatically” change your entertainment experience? Yes according to MIT a Company that has been designing audio cables since the early 1970’s.

During a demonstration in Sydney the US Company whose CEO is credited with establishing Monster Cable technology, MIT showed that by attaching a simple black box to a sound system the audio output can change significantly and for the better.

The demonstration in front of several high end audio dealers revealed clear sound when MIT technology was attached to a sound system.

The Company who is set to sell their range in Australia with the appointment last year of Syntec, as their distributor believes that all high end audio Companies are suffering from “Jargon overload”.

Dennis Cherm from MIT in the USA when asked whether the sound industry was killing itself by still talking in technical speak when Companies like Apple were delivering plain English marketing said “Yes, we do have to learn to market ourselves differently. It is an issue and we are looking to address that”.

 MIT which was founded by Bruce Brisson started designing cables back in the 1970s and eventually licensed his first designs to Monster Cable.

Monster Cable’s breakthrough Interlink Reference from 1981 which featured many of Bruce’s patents such as “Bandwidth Balanced”, “Phase Correct” and “Time Correct” windings went on to set the standard for high end audio cables.

It was the first high-end cable specifically designed to reduce the inherent distortions of audio signal-carrying cables. In 1984, Bruce formed Music Interface Technologies (MIT) and continued to develop new cable technologies culminating in MIT’s patented low-pass filter network concept or Multipole Technology.

MIT has also designed or manufactured cables for other audio companies such as Wilson Audio Specialties, Spectral Audio, Jeff Rowland Design Group, Martin Logan and Goldmund Audio. MIT products are also used in many recording studios and film production facilities such as Skywalker Sound.