Consumers are flocking to small HD TVs as a second TV in the home claims Toshiba who have witnessed a significant jump in sales of 26″ and 32″ TVs during the past two months.
According to Sanjay Bhartiya, AV Product Manager at Toshiba, the companys overall market share jumped from 4% in February to 6.4% in March, leap-frogging to fourth in the rankings amongst the branded TV’s.
Since entering the market in July 2006, Toshiba has increased its market share by 4.4% according to the latest GFK sales tracking results. Two years ago Toshiba took over distribution of their own products from Castel a struggling Melbourne distributor who constantly failed to get market share up alongside brands such as Samsung, Sony, Panasonic and LG.
“We are having an extremely strong year particularly in the small HD end of the market where research shows consumers are buying a smaller sized TV as a second TV for the home. They already have a Full HD TV and instead they are only choosing a HD TV with an EPG for their second TV” said Bhartiya.
Bhartiyasaid “We are selling a known brand while also delivering a sweepspot TV that is priced competively” he said.
“Also helping us is that we have been extremely competitive price. For example, our 40″ full HD TV which is rated 4.5 in energy rating is now selling for between $1,598 and $1,699 depending on which store you visit” he said.
In this week’s JB Hi Fi May catalogue a 40″ Eco Sony HD TV was selling for $2,999.