A research study conducted by Nielsen has found that 36 per cent of Australians with mobile phones own a smartphone. It has also been revealed that smartphone owners access online content in bed, in the loo and even while driving.The research conducted on behalf of Telstra found that more than half of smartphone owners use their handset in bed, one third have used it to surf the Internet while on the toilet, and one in five surf the Internet while driving despite being illegal in all states.
In addition, 36 per cent of Australians with mobile phones own a smartphone, with almost a third of smartphone web-surfers accessing social networking sites like Facebook or Telstra’s Tribe service every day. Almost one third of Australians that surf the web on their smartphones visit sports sites, more than one third visit sites like Whereis Maps weekly to get directions and almost one in five visit directory sites like Yellow Pages each week.
Finally, the research also found that almost a third of Aussies believe they usually surf the web on their smartphone at home, versus commuting (13 per cent) or during work hours in the office (12 per cent).
Telstra Consumer Executive Director, Rebekah O’Flaherty said, “Whether we’re at home in front of the television, in the bathroom or in bed, Telstra’s research suggests smartphones have become an indispensible way for Aussies to get connected and access the information, entertainment and news that matters to them.”