Pentax who has been squeezed in the Australian market by aggressive digital camera marketing from Canon, Nikon, Panasonic and Sony is set to hit back with a new range of sleek looking cameras that have edgy designs that break away from the traditional silver camera look. The new models also incorporate, smile capture, blink detection, and improved face detection technology.
The all new Optio I-10 range has a body style that resembles classic film-based SLR cameras. They include a new Pentax Optio I-10, H90 and E-90 that incorporate a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high-quality leatherette texture.
The Optio 1-10 has a wide-angle, 5x optical zoom lens (28mm-140mm equivalent), a 12-megapixel CCD sensor, a 2.7-inch widescreen LCD, and HD video capture at 720p/30 fps.
Distributed in Australia by CR Kennedy the Pentax brand is a big favourite with Japanese consumers with the new look models incorporating a mechanical sensor shift system which is a key part of the camera’s shake reduction system that reduces image blurring when being handheld.
Other features in the I-10 include smile capture, blink detection, and improved face detection that spots up to 32 face, including dogs and cats.
The Optio H90 offers a contemporary design and offers a full feature assortment including a wide angle 5x optical zoom lens (28mm-140mm equivalent), a 12.1-megapixel high-resolution CCD sensor, and widescreen HD video capture at 720p/30 fps.
Other features include improved Pixel Track Shake Reduction technology, face detection, smile capture and blink detection functions.
Both the I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.
The Optio E90 will feature a 10-megapixel CCD, a 3x wide-angle optical zoom (32mm-96mm equivalent) and a large 2.7-inch LCD housed in a rubber-coated body.
The camera’s Auto Picture mode analyses a scene and determines the best shooting mode for a particular subject. The camera’s 1600 ISO sensitivity will freeze moving subjects, even in dim lighting.