Struggling in just about every category that they operate in Sony is now looking to move into the advertising business with new technology that stops games so that they can expose players to an advertisement.A patent for the new technology was spotted by NeoGAF last week. Based around interactive content technology for PlayStation games Sony want to stop users of their Playstation 3 and server up a commercial like “Eat Fresh”.

There is one benefit in that the game will warn you first.

In the images detailed in the patent, a message warning you that the game is about to stop will pop up before the ad, followed by another warning that the game is about to start back up. The examples show pictures of “Best Brand Soda!” with the slogan “You’ve Got to Try It!” which, while generic, seems horrifyingly similar to what would actually appear in a game.

The new patent is an extended version of a patent previously filed by Sony in 2006, well before the launch of the PlayStation Network which would host these ads as described in this version of the patent.