In a battle over LCD TV quality Sony has taken a swipe at the new LG Scarlet TV by demonstrating to both resellers and media the superiority of their LCD TV output Vs the new Scarlet TV. They have also turned to fishnet stocking and sexy models to promote their new LCD Bravia TV range.
A key part of the new Sony Bravia roll out is a series of presentations for Harvey Norman and JB Hi Fi floor staff as well as well as retail management involved in the selling of flat panel TV’s.
Using Cinema Usherettes in fishnet stockings and Lounge hostesses in bare feet Sony have mounted a major program to educate shop front and retail sales staff to sell an experience instead of a product.
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In particular they are attempting to push Blu ray incorporating Bravia theatre products as well as engagement with the various Sony Technology Centre programs according to Sony insiders at a major function being held at the Crown Casino in Melbourne.
Three key characters are being used as part of the Bravia roadshow, a male security guard, a blonde theatre usherette in fisnet stockings who welcomed retailers as they arrived at last nights Melbourne function and brunette longe hostesses who welcomes retailers with clear instructions to wander through the crowd handing out black rimmed glasses while also being sueductive, cheeky and sexy.
In a clear swipe at the perceived poor quality of the LG scarlet TV Paul Colley Sony’s Technology Communications Manager showed a still JPG image from a USB file on both the new Sony Bravia 40″ panel Vs the new Scarlet LCD TV, both were 1080p TV’s.The image on the Sony TV appeared to have a lot more detail while the image on the Scarlet TV appeared to be very flue sent and lacking picture detail.
A senior Sony executive involved in the launch said “The market is changing; simply flogging a product Vs our competition is old hat. What we are doing is investing in communicating that Bravia is more than a TV it’s the hub of the home. At Sony we have the brand and the technology to deliver an excellent entertainment experience. We are telling retailers to bring the brand to life by communicating that Bravia brings content to life. We have Bravia Sync, XMB functionality and Bluetooth streaming. These are the technologies that set Bravia apart”.
They added “I am not supposed to be saying this as it competitive information that sets Bravia apart from the likes of Samsung and Panasonic”.
Paul Colley said of the LG Scarlet demonstration “We used the screen to demonstrate the difference between the Sony motion engine and the LG engine. There is defiantly more detail to the Sony screen than with our competitor’s model”.
Ironically the LG Logo was blacked out on the LG Scarlet model however it’s hard to hide a distinctive design and a big red back.
For those who think they have missed out the event moves to Sydney, Brisbane, Perth and Adelaide over the next two weeks.
See product launch news at Sony Bravia Launch
