Sony Ericsson have just put it up to HTC and Samsung with two new high speed smartphones, Xperia ‘ray’ and ‘active.’
The latest high end additions to the Xperia family, both running Gingerbread 2.3 OS have powerful 1Ghz processors, pitting them against the recently launched HTC Desire and Samsung’s Galaxy II, although the latter boasts 1.2Ghz version.
Specs wise, the 3.3″ Xperia ‘ray’ in particular is looking to give high end rivals a run for its money with pretty impressive features including “reality display” with Sony Ericsson’s mobile Bravia engine, 8.1 MP camera with Exmor R for mobile and HD video functionality. and slick aluminium frame (9.4mm thin).
And Sony aren’t beating around the bush about who “premium” ray is aimed at: “We expect Xperia ray to appeal to consumers who are looking for a combination of beautiful design and a rich feature set,” says Daniel Sandblom, Global Product Marketing Manager.
The Xperia active is positioning itself as a lifestyle phone with 5Mp camera, water and dust proofing, anda flurry of sports apps preinstalled including iMapMyFitness app – users can easily monitor their daily performance.
But wait for it there’s more: a built-in GPS, barometer and compass in combination with the on-screen heart rate and pulse monitor (enabled by ANT+ wireless networking technology). (Phew, I’m tired already).
The maker also announced new ‘Smart Extras’ for Xperia’s at CommunicAsia 2011 in Singapore today.
“As the Android platform gains market share in Asia Pacific, the Xperia portfolio is well positioned to deliver consumers a unique and differentiated experience,”said Steve Walker, Chief Marketing Officer, Sony Ericsson.
“Today’s announcement demonstrates that we continue to deliver a portfolio to make the Sony Ericsson experience available to a broad range of consumers. ”
No word if Xperia’s will make it to Aussie shores just yet but Sony have said it will be available on select “global markets” from Q3. Pricing was not detailed either.
