Sony, Intel & Google To Reveal TV This Week

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Google will this week reveal their new Google TV in partnership with Sony, Intel, and Logitech who are developing a brand new remote for the TV. Based on an Android operating system, the device will be shown to 3,000 Google software developers who are meeting in San Francisco for an annual software conference.

Intel are banking on the success of Google TV, as they are struggling to make traction with mainstream TV brands. Samsung, LG and Panasonic have rejected the notion of an Intel-powered TV for fear of it crashing “like a PC”.

The aim of showing the TV to software developers is to try and get them to create new  applications similar to what has been developed for the Apple iPad and Android based Smartphones. There are already more than 50,000 applications available for Android.

The aim now is to put the web on to televisions via a new generation of television sets and set-top boxes, further blurring the line between home entertainment and computing.

Google claim that, by embedding its software into televisions, can control internet access on yet another category of devices. By offering its Chrome web browser on the Android system, Google will be able to ensure that its services, especially its search and advertising technologies, will bring in more profits claims the UK Times.

Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target advertisements to individual households based on search and viewing data. The search giant recently invested in Invidi Technologies, a US based technology company that is developing “addressable” TV ads. Addressable ads are supposed to target specific viewers, using data from set-top boxes, in the same way that online ads can be directed at web users based on their internet activities.

Intel and Sony are working in partnership with Google in an attempt to find new markets. Intel is contributing a customised version of its Atom chip for the devices. Last week Intel executives said it would be aiming to get its microprocessors into “smart TV” products, which could offer such features as advanced television guides, personal content libraries and search.

Google is also planning to launch their own Google TV Network which will deliver movies, sporting events and TV content to TV’s around the world via an IP network. 

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