Sony has launched a new Android based OLED TV which in essence is an LG display panel wrapped around a Sony frame and controller.

Available in 55-inch and 65-inch, models Sony is using their X1 Extreme proprietary 4K HDR picture processor, to upscale content, the only problem is that the content appears artificially bright if their instore demos are anything to go by.

Also built in is their Acoustic Surface Technology that emits sound from the TV screen itself. In the past this technology has been planned for its poor quality however this time round Sony is claiming that it has been improved with the addition of two subwoofers at the rear of the TV with two bass reflex ports for added bass.

Sony has not allowed SmartHouse to test this TV in the same way that we have with the LG OLED and Panasonic OLED TV offering.

The new Sony TV come with HDR compatible and supports HDR 10, Hybrid Log-Gamma and Dolby Vision.

The Android TV OS gives users access to movies, music, photos, games, search, apps and Voice Search functionality allows users to find the content, ask questions and control the TV.

Chromecast is built-in, and users also have access to Google Play. This is also available in the new generation Philips and Hitachi TV’s.

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The X9000F Series 4K HDR TVs, available in 65-inch ($3,499) and 75-inch ($5,799), is also equipped with the X1 Extreme processor, in addition to a new technology – X-Motion Clarity – to keep fast action images smooth and clear, using Sony’s proprietary direct LED local dimming and backlight boosting algorithm.

The X8500F Series 4K HDR TVs, available in 55-inch ($2,799) and 65-inch ($4,099), sports an ultra slim design with a narrow aluminium frame and clean cable management for table top mount.

Also launched today are two new Sony soundbars. The HT-Z9F (RRP $1,499) and HT-X9000F (RRP $799). Both soundbars support 4K HDR and Dolby Vision to allow the original picture quality to be passed through the bar directly to the TV without loss of quality. They can also be used cable-free via Bluetooth.

The HT-Z9F with Dolby Atmos also incorporates Sony’s new Vertical Surround Engine means users experience three-dimensional surround sound without the need for reflection. (If you know what this means).

Their S-Force Pro Front Surround technology emulates a theatre environment and the Vertical S button on the remote mixes 2 channel stereo content up to a claimed virtual 7.1.2 channel without any rear speakers.

The HT-X9000F has been designed to fit against the legs of the Sony X9000F 4K HDR TV.

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