Sony has intensified local camera competition, by launching the “world’s smallest travel high zoom cameras” with 4K video shooting – the new Cyber-shot® DSC-HX99 (A$729) and DSC-WX800 (A$649), releasing in Australia next month.

The cameras offer ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom, and claim to produce 4K video with full pixel readout and no pixel binning.

Incorporating an upgraded BIONZ X™ image processing engine and newly implemented front-end LSI, the cameras pledge premium portability.

Versatility is enhanced via a Touch Focus/Touch Shutter, Tiltable LCD, and Bluetooth location data acquisition.

Sony HX99 2 Sony Launch World’s Smallest High Zoom 4K Cameras

[DSC-HX99]

Sony claims the “unobtrusive camera” debuts the world’s smallest body of its kind, offering a versatile zoom range from 24mm1 at the wide end up, to 720mm1 super-telephoto.

4K movie shooting is powered by a BIONZ X image processing engine combined with a front-end LSI, which claims to offer high-speed continuous shooting (up to 10 fps), and a buffer limit of up to 155 images.

The new cameras also pledge a fast AF speed of 0.09 seconds.

Further information is available on Sony’s website here, with selected specifications for the new DSC-HX99 and DSC-WX800 below.

DSC-HX99

Sony HX99 1024x541 Sony Launch World’s Smallest High Zoom 4K Cameras

DSC-WX800

Sony WX800 1024x538 Sony Launch World’s Smallest High Zoom 4K Cameras

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