Sony who recently admitted that they have never made a profit from their Bravia TV range is now banking on delivering a profit in 2010 claims Executive Deputy President Hiroshi Yoshioka.
Yoshioka has said that to achieve this the Company is moving to third party manufacturers, closing factories in Japan and reducing Bravia TV design personnel in an effort to cut fixed costs.
In an interview with the Nikkei business daily Yoshioka said that the sharing of such basics as software and power circuitry with other manufacturers, was “accelerated six months ago, pushing up the original plan by a year,” he said.
The TV business “should break even or turn a profit in the second half of the current fiscal year, assuming that exchange rates and other conditions do not change drastically,” the report quoted Yoshioka as saying. “We hope to maintain that trajectory in fiscal 2010.”
In May, the company had said its TV operations would likely lose money for a sixth straight year but it aims to bring it to the break-even level in the second half.