Sony No Good At Selling TVs, So How About A Pair Of Expensive Binoculars

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Sony Australiawho are struggling to make a profit selling their Bravia TV’s have set their sights on a new category, binoculars after the Company took the wraps off what it claims are the first binoculars able to record Full HD video with stereo sound.

The Sony DEV-5 digital binoculars are claimed to have a superior magnification as well as Sony’s SteadyShot Active mode to ensure a clear viewing experience.

The HD video feature is claimed to be a first for any binoculars on the market. The digi-binoculars can also record 3D video footage for playback on a 3D Bravia TV, with a maximum magnification of 5.4 times in 3D mode.

Unlike traditional binoculars the electronic autofocus keeps the subject sharply in focus even while moving. The DEV-5 also focuses cleanly on subjects as close as 1cm away, meaning it can magnify close-up, Sony says.

The binoculars are selling for a recommended $1999.


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