Sony & Samsung LCD Price War Helps Plasmas

X

Reports coming out of Asia suggest that Sony and Samsung Electronics will drastically reduced prices for some of their large-size LCD TVs, forcing other vendors to look at plasma display panel (PDP) TVs as a competitive solution.

20080528122640b8555 200x150 Sony & Samsung LCD Price War Helps Plasmas
Click to enlarge

Sony says that in order to retain its first place ranking and reach a goal of a 15-18 per cent global market share in 2008, it will reduced the price of its 40 and 32-inch LCD TVs.

In North America the effects of this discounting have already started with the Sony’s 32-inch LCD TV now selling for US$699, while its 40-inch LCD TV is selling for US$1,099.

Industry sources say that the price for a 32-inch PDP panel is cheaper than a 32-inch LCD panel which is why brand vendors were willing to launch 32-inch PDP TVs in North America.

Buyers in Australia are yet to see the benefits of any price war between the two LCD behemoths however industry sources suggest that the flow-on effects of any price war between Sony and Samsung should be felt as early as July.

ARL0546 Arlo Go 2 Banner 728x90px 72dpi V2 Marina Sony & Samsung LCD Price War Helps Plasmas
2 1 Sony & Samsung LCD Price War Helps Plasmas
728x90 Tour Sony & Samsung LCD Price War Helps Plasmas
braun audio 728x90 Sony & Samsung LCD Price War Helps Plasmas
BEL2221 4Square Magsafe 728x90 Sony & Samsung LCD Price War Helps Plasmas
LB 728x90px Sony & Samsung LCD Price War Helps Plasmas
gtv r3 728x90 px Sony & Samsung LCD Price War Helps Plasmas
Leaderboard 728x90 Sony & Samsung LCD Price War Helps Plasmas
BlueAnt PumpAirLite WebBanners 728x90 Sony & Samsung LCD Price War Helps Plasmas
Top Gun Channel News Banner 1 728x90 Sony & Samsung LCD Price War Helps Plasmas


YOU MAY ALSO LIKE