Sony & Samsung LCD Price War Helps Plasmas

X

Reports coming out of Asia suggest that Sony and Samsung Electronics will drastically reduced prices for some of their large-size LCD TVs, forcing other vendors to look at plasma display panel (PDP) TVs as a competitive solution.

20080528122640b8555 200x150 Sony & Samsung LCD Price War Helps Plasmas
Click to enlarge

Sony says that in order to retain its first place ranking and reach a goal of a 15-18 per cent global market share in 2008, it will reduced the price of its 40 and 32-inch LCD TVs.

In North America the effects of this discounting have already started with the Sony’s 32-inch LCD TV now selling for US$699, while its 40-inch LCD TV is selling for US$1,099.

Industry sources say that the price for a 32-inch PDP panel is cheaper than a 32-inch LCD panel which is why brand vendors were willing to launch 32-inch PDP TVs in North America.

Buyers in Australia are yet to see the benefits of any price war between the two LCD behemoths however industry sources suggest that the flow-on effects of any price war between Sony and Samsung should be felt as early as July.

PAN1992 MWO Banners LB 728x90px V2 Sony & Samsung LCD Price War Helps Plasmas
en us WD Black Banners Portfolio 728x90 Sony & Samsung LCD Price War Helps Plasmas
SmartHouse Yoga Slim Carbon 728 x 90 Sony & Samsung LCD Price War Helps Plasmas
Frame 728x90 Sony & Samsung LCD Price War Helps Plasmas
LG HE FN Series Banners 4SQM LB 728x90 Sony & Samsung LCD Price War Helps Plasmas
Incase LeaderBoard 728x90 Sony & Samsung LCD Price War Helps Plasmas
728x90 5 Sony & Samsung LCD Price War Helps Plasmas
BEL2117 4Square AUF001 728x90 Sony & Samsung LCD Price War Helps Plasmas
Flick of a switch 728x90 1 Sony & Samsung LCD Price War Helps Plasmas
ARL0355 Arlo ESS Indoor Generic Banner 728x90 V4 scaled Sony & Samsung LCD Price War Helps Plasmas


YOU MAY ALSO LIKE