Sony has been seriously embarrassed after the head of their gaming division Kazuo Hirai’s presented the keynote speech at the Tokyo Game Show last night, that has been described as “boring” “lacklustre” and lacking any substance by leading media from around the world.
The London Times wrote “That If the function of a keynote speech is to set the tone for the festival ahead, then, Kazuo Hirai’s opening of the 2009 Tokyo Game Show could mean we’re in for a dull couple of days. 
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Leading Magazine Wired wrote ” In his keynote address at the Tokyo Game Show on Thursday, Sony Computer Entertainment chairman and group CEO Kaz Hirai announced absolutely nothing”.
Sony was further embarrassed when Nintendo chose the opening few minutes of the speech to announce a 20% price cut for their Nintendo Wii.
Hirai’s speech was described as no more than “PlayStation branding speech” by the Times. They said that he offered “precious little in the way of glimpses into the future”
After a lecture about the early success of the first Sony PlayStation, success which has quickly evaporated due to price gouging and a fall in popularity for the Playstation, Hirai then went on to talk briefly about Sony’s new motion controller.
The Times said “Even his presentation of Sony’s forthcoming motion controller system was shorter than at any other show this year, fuelling speculation that it is not as ready as Sony would like us to believe”.
Like the 27″ OLED TV which Sony promised by February 2009 but failed to deliver, Sony failed to show the new controller on their stand despite promises at the recent Cologne Gaming show that they would.
The Times said that parts of his speech were reminiscent of that made by Ken Kutaragi at the launch of the PS3 in 2006, when the man known as the father of the PlayStation made a plea for games developers to refresh their thinking. As news of the Nintendo Wii price cut was pumped to emails and mobiles of journalists in the audience some of the nodding heads perked up and instantly left for the Nintendo stand.
