Sony Sings For A Cause

Sony Australia has announced that SingStar has joined forces with the Cancer Council’s Girls Night In for the second year running, to help raise funds for the research and prevention of women’s cancers.

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This October, women from around the country will be called upon to host their own girls’ night in, whereby guests are asked to donate the money they would have spent on a ‘night out’ to the Cancer Council. Girls Night In is a fun and simple way to play a role in the quest to defeat women’s cancers, whilst also providing an opportunity to celebrate valued friendships.

Sony Computer Entertainment Australia’s Software Product Manager, Kendall Bascetta commented, “SingStar is a social gaming phenomenon that has found a place in well over half a million Australian homes. With such a strong following, SingStar epitomises the sense of fun and community that Girls Night In is all about.”

“Following the success of the partnership in 2007, we have significantly increased our support this year by directly contributing to the funding of the marketing campaign, with the aim to help Girls Night In continue to grow. Additionally, we are working with our retailers to promote Girls Night In registration in their catalogues and a small donation will be made for SingStar products purchased throughout October,” added Kendall.

Since 2005, over 12,000 Girls Night In events have been held which have raised over $7 million. The funds raised from Girls Night In are channelled into vital women’s cancer projects including research, support services and prevention programs.

To host your own girls’ night in this October, please register at www.girlsnightin.com.au