Sony has announced an array of new range of Bravia LCD TVs which includes a 200Hz model, the thinnest LCD, a picture frame TV, as well as a TV that uses RGB backlight technology.

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Z4500 Series
Sony Australia’s Product Manager for Bravia, Jan Ergen said, “Sony is committed to establishing Bravia as the number one LCD TV brand by setting benchmarks in picture quality, technical innovation and product design. From the world’s thinnest TV to the world’s fastest frame rate, Bravia is opening up the world of television like never before. Sony is continuously leading the way with advanced innovations in TV technology and cutting edge design.”

Sony Bravia 200Hz TV: The Z4500 series (40″, 46″, 52″)

Using sophisticated algorithms, the Motionflow 200Hz system employed by the Z4500 calculates three additional frames for every original, upping the frame rate from 50 to 200 per second.

A complementary image enhancement technology called IB (Image Blur) Reduction boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by
Motionflow 200Hz.

The screen uses the latest Bravia engine called Bravia Engine 2 which Sony claims, uses proprietary technology to improve every aspect of the image, frame by frame, in real time. This engine
is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or ‘noise’ from the picture.


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Bravia ZX1

The BRAVIA ZX1 is only 9.9mm thin, making it the thinnest LCD TV (to date). This thin profile was achieved by using side-mounted LEDs to illuminate the screen, instead of the usual backlight array.

Whether mounted on the wall or on its table-top stand, the ZX1 series is not be marred by wires from set top boxes or other devices, thanks to ‘Bravia 1080 Wireless’ technology. The two-part system uses a super-fast wireless connection to deliver a top-quality HD signal from the media receiver, which contains the MPEG4 AVC HD tuner, to the ZX1 in real time.

The screen also uses Sony’s Motionflow 100Hz and IB Reduction, producing sharp and crisp images.
The ZX1 series itself is equally versatile thanks to four HDMI inputs (1 x display; 3 x media receiver), and is compatible with Bravia Sync which enable features like one-touch play and shut-down.

LCD picture frame TV: BRAVIA E4500 (40″)

The BRAVIA E4500’s design is intentionally in a picture frame style and comes in blue or silver. According to Sony, the BRAVIA E4500 can be set to Picture Frame mode, either displaying its own selection of superb quality images in Full HD, or using your own shots.


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XBR Series
LED Backlit LCD: Bravia XBR45 (40″ [no RGB LED backlight], 46″, 55″)

Sony has also introduced two new XBR series BRAVIA LCD TVs with Triluminous LED backlight, 10-bit panel and local dimming for ‘outstanding black-level reproduction and unmatched contrast.’

This LED backlight technology claims to expand the TV’s colour range by aligning individual clusters of red, green and blue LEDs, significantly elevating colour purity compared to traditional single white LED backlights.

Additionally, the sets offer the new Advanced Contrast Enhancer PRO (ACE PRO) technology, which features Sony’s own algorithm for local dimming and improves contrast and dynamic range by controlling the LED backlight level by area, so that detail is maintained in the dark areas while other areas are driven near peak brightness.

The models also feature BRAVIA Engine 2 PRO, which is Sony’s latest high quality picture processing technology and Motionflow 100Hz high frame rate technology. Rounding out the picture enhancement suite in the XBR series is x.v.Colour compatibility.


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Sony W4500
Also included in the feature set is Digital Media Port compatibility, which provides access to video and music from portable media devices like compatible Walkman and iPod players and other Digital Media Port accessories, which are sold separately. The models can also display digital photos using creative multi-plane 3D graphics slideshow from USB devices.

Sony W4500 series (40″, 46″, 52″)

Available in three screen sizes, the set features Sony’s ‘Draw the Line’ design concept and is packed with Sony’s BRAVIA Engine 2, Motionflow 100Hz technology, IB Reduction, and supports the DLNA standard.

Sony has also announced that the new Bravia LCD TVs are DLNA certified (Digital Living Network Alliance), allowing them to be seamlessly networked with other DLNA certified devices within the home.

Pricing and availability are yet to be announced.

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