Sony Takes A Green Step For The Earth

Sony Australia takes a big step towards a cleaner and greener society by announcing that it will offset carbon emissions generated by its corporate car fleet and air travel, through Landcare Australia’s CarbonSmart initiative.

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Managing Director at Sony Australia, Carl Rose said, “Sony, as a global corporation, invests heavily in R&D aimed at reducing its environmental footprint. It is important to us that we carry this through at the local market level.  Joining the Landcare CarbonSmart program is one of Sony Australia’s behind-the-scenes initiatives to contribute to sustainable environmental management.  We see this as upholding our responsibility to our staff, retail partners and customers. Sony Australia and Landcare Australia have had a working partnership for the last six years, so we have confidence in the integrity of their carbon trading program.”

CarbonSmart generates carbon credits from biodiversity plantings that are sold to organisations with a commitment to offset their greenhouse gas emissions.  These carbon credits enable CarbonSmart to provide a financial incentive for landholders to maintain eligible vegetation on their land, by calculating the amount of carbon absorbed by the vegetation.  Initiated by Landcare, CarbonSmart was launched in March 2007 and now operates in all states and territories.

CEO of Landcare Australia, Brian Scarsbrick said, “Landcare CarbonSMART has been developed in response to a growing demand from landholders and corporates to work together to offset carbon emissions. Consumers and governments are driving companies to be more accountable for the environmental impact of their operations, in particular greenhouse gas emissions. It is extremely encouraging that Sony is taking an important step in the fight against global warming and joining this initiative.”

According to Landcare Austrlaia, Sony Australia’s corporate vehicle fleet emissions are calculated to be around 885 tonnes of carbon, and its air travel 2184 tonnes, per year.  And by offsetting this equates to investing in about 600 hectares of native biodiversity plantings.

See: www.sony.com.au