Sony has told consumers to take a running jump. The only problem was the campain for the PS2 was running in railway stations.
New Sony Australia boss Carl Rose who was previously Marketing Director at Sony UK may have left some baggage behind. Sony UK is in strife after being forced to remove a poster which advised consumers to “Take a running jump” from tram and train stations across the country after transport staff expressed safety concerns.
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In Australia they could run the campain opposite all State and Federal parliament houses where I am sure they would win the support of the public.
The poster was part a recent advertising campaign to promote the PSP which ran throughout the UK. It featured a plain white background with red text which read: “Take a running jump from here.” A rail worker saw the poster on a tram platform at Metrolink’s Manchester Piccadilly station, decided there was a safety issue and took action to have the poster covered over.
“An employee spotted it and said it was a bit inappropriate,” A Network Rail spokesperson told the Manchester Evening News. “The message goes completely against all our safety messages, particularly because PlayStation is aimed at youngsters and we are constantly telling them not to trespass.”
Sony has since taken action to remove the poster from sites where it could be deemed inappropriate. Speaking to GamesIndustry.biz, a spokesperson said: “The PSP ad creative highlights the portability and multi-functionality of the console, and we have been made aware that one particular advert has been placed inappropriately in a couple of locations. “In consideration of this, we have responded immediately and withdrawn the posters from these sites. This campaign run is planned to finish this Saturday.”