Sony Top Camcorder And Compact Digital Camera Brand In 2010

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A new GFK digital camera market report compiled by Brent Godfrey reveals that Sony was the #1 vendor in both the compact digital camera and camcorder market in January 2010. In the digital SLR market Nikon took out the #1 and #2 slot.

The report, leaked to ChannelNews by a major digital camera vendor, reveals that the best-selling compact digital camera was the Sony Cybershot DSC-W180, while the best selling camcorder was the Sony DCR-SR 47, which was selling for an average price of $453. In the SLR market the #1 camera was the Nikon D 3000 followed by the Nikon D 5000, which had an average sell price of $996.

The report also revealed that the average selling price for digital compact, SLR and camcorders climbed significantly between November 2009 and February 2010.

When it came to unit brand share across all categories, Canon saw their brand share fall in January from an average of of 22% in 2009 to 18%, while Panasonic rose from 7% to 12%.

When it came to value, Sony fell from an average of 13% in 2009 to 10% in 2010. Canon fell from 33% in 2009 to 28%, while Panasonic climbed from 8% to 15%. Nikon also lifted their value share from 14% in 2009 to 17% in 2010.

In the camcorder market there was little change, with Sony holding onto 38% share in units and 43% share in value between 2009 and 2010. Samsung unit share fell from 8% to 5% in units and from 4% to 3% in value.

A GFK source said “In January there appeared to be a lot of discounting and the running out of old models due to several vendors getting set to launch new models”.

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