Consumer electronic Companies including Toshiba, Sony, and Sharp have come last in a global ranking of “Cool IT” Companies by Greenpeace.
Consumer electronic Companies including Toshiba, Sony, and Sharp have come last in a global ranking of “Cool IT” Companies by Greenpeace.
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Cisco Systems earned the top spot while brands like Panasonic, Nokia and Microsoft finished in the bottom 10.
The list ranks the biggest technology vendors on their efforts to fight climate change. Out of a possible 100 points, half are awarded for products offered to reduce greenhouse gas emissions, 35 are for political advocacy, and 15 are for corporate commitments to cut emissions internally.
Cisco dislodged IBM from the top spot,due to there introduction of new smart-grid technologies and products for managing energy efficiency in offices. Greenpeace also praised Cisco’s commitment to slash its own emissions 25 percent by 2012, and for CEO John Chambers’ advocacy work.
Ericsson made the number-two spot. Its CEO was “the boldest CEO of all the tech companies before and during the Copenhagen Climate Summit,” Greenpeace said. It also liked its detailed guide to measuring emissions, and a target to cut its own emissions 40 percent by 2012.
Toshiba was last on the list. Greenpeace said it needs to support Japan’s greenhouse gas reduction targets with more than just “words on its Web site.” It was also faulted for providing insufficient data about its renewable energy use.
Sony did almost as poorly. The company lost half its points because it “submitted no information on its IT solutions for climate change,” Greenpeace said. Sony did meet its emissions reduction target early, and has set a new goal for 2016.
See the Greenpeace press release here.
