X

At CES in Las Vegas, Sony unveiled their futuristic prototype car, the Vision-S.

The Vision-S comes packed with sensors on the vehicle for monitoring its passengers and surroundings, an impressive infotainment system with spatial audio and the ability to detect the driver’s alertness level.

But despite the impressive development, the Vision-S bridges the worlds of safety and technology – it’s a prototype with features geared towards safety, comfort and entertainment.

20200108001440993751 original scaled Sony’s Surprise Prototype Car Cashing In On Future
(The Yomiuri Shimbun via AP Images)

The vehicle is fitted with 33 sensors located on the interior and exterior to provide driving assistance and monitoring its surroundings. The cameras can also, for example, alert the driver about a nearby pedestrian even before he or she is visible, according to the company.

Sony’s spatial audio system will also be installed in each individual seat inside the car to ensure the best listening experience for everyone inside the vehicle, with evenly distributed soundwaves.

The car will also be fitted with a giant panoramic screen for access to the infotainment system and passenger viewing. A TV will also replace the traditional dashboard.

20200108001440962115 original scaled Sony’s Surprise Prototype Car Cashing In On Future
(EPA/ETIENNE LAURENT)
20200108001440962782 original scaled Sony’s Surprise Prototype Car Cashing In On Future
(EPA/ETIENNE LAURENT)

Sony’s announcement for the Vision-S marked their expansion into the automotive space for the company, which is known for its deep roots in the entertainment and consumer electronics industries.

But most importantly, it’s further evidence that tech companies are flocking to the industry to determine the future of cars and to cash in on what could potentially be the next wave of computing.

One explanation of this trend could be attributed to the fact that cars are now increasingly relying on self-driving technology and artificial intelligence.

20200108001440962215 original scaled Sony’s Surprise Prototype Car Cashing In On Future
(EPA/ETIENNE LAURENT)

It suggests that carmakers and global tech giants are thinking about a future where cars are no longer controlled by human – and they’re already competing for your attention.

It comes after the company announced in 2018 it was commercialising its imaging sensors for car use as well.

Sony is hoping to test the Vision-S on roads later this year.

20200108001440962700 original scaled Sony’s Surprise Prototype Car Cashing In On Future
(EPA/ETIENNE LAURENT)
728 x 90 Sony’s Surprise Prototype Car Cashing In On Future
HAR1188 TechMedia CH6 728x90 Sony’s Surprise Prototype Car Cashing In On Future
BlueAnt 4SQM PumpAirUltra 728x90px Sony’s Surprise Prototype Car Cashing In On Future
LEADERBOARD 728x90 1x Sony’s Surprise Prototype Car Cashing In On Future
0906 SMARTHouse 728x90px FA Sony’s Surprise Prototype Car Cashing In On Future
Hand Mixer 728 x 90 px Sony’s Surprise Prototype Car Cashing In On Future
AEG Oven Display 729 x 90 px Sony’s Surprise Prototype Car Cashing In On Future
1 4 Square Media 728 x 90 Sony’s Surprise Prototype Car Cashing In On Future
728x90 Sony’s Surprise Prototype Car Cashing In On Future
HAIER Series 600 FLW HPD Pairs 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
728x90px 1 Sony’s Surprise Prototype Car Cashing In On Future
OP 2 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
251120 SAV leaderboard Sony’s Surprise Prototype Car Cashing In On Future
728x90 Sony’s Surprise Prototype Car Cashing In On Future
GOTHAM 728px x 90px Sony’s Surprise Prototype Car Cashing In On Future
728x90 Sony’s Surprise Prototype Car Cashing In On Future
CN 728 x 90 Sony’s Surprise Prototype Car Cashing In On Future
PAN1842 MW 728X90 Sony’s Surprise Prototype Car Cashing In On Future
4Square 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
3005 25 Q4 AspireAI 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
appliance retailer leaderboard may 728x90 Hitachi updated Sony’s Surprise Prototype Car Cashing In On Future
Uniden ChannelNews SoloX2Kpro Oct2025 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
Klipsch ProMedia Lumina Channelnews Ad Banner 4 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
Olimpia Splendid Unico Cooling 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future
DIGI 728x90 Sony’s Surprise Prototype Car Cashing In On Future
Px8S2 McLaren Edition Digital Banner 728 x 90px Oscar Sony’s Surprise Prototype Car Cashing In On Future
FX9 728x90 1 Sony’s Surprise Prototype Car Cashing In On Future

YOU MAY ALSO LIKE