If you’re tired of seeing the ‘not available’ sign every time you see a Vevo clip on YouTube then you may be in luck. Vevo, the popular US music video site and YouTube partner, is preparing its global launch in 2011.
The joint venture between Universal and Sony’s music divisons and Abu Dhabi Media is set to launch in select areas of the world like the UK in 2011, after missing its expected 2010 launch in the region.
Vevo is the fourth most popular entertainment site after YouTube, CBS and Viacom according to Sony Music’s Global Digital Business president, Thomas Hesse. The site garners approximately 60 million unique visitors a month in the US, he says.
The move to new markets comes as digital music revenue slows; only growing six percent through 2010 as opposed to the 30 percent growth seen in 2008.
Google announced partnerships with Vevo, Pandora and Napster last year as part of its own attempt to move into the content market alongside its Google TV platform.
Clever internet users have circumvented Vevo country-specific controls by accessing the website through proxy servers that fool the system into thinking they are accessing the site in the US. If Vevo goes global, this won’t be necessary anymore.