X

Spotify is continuing its efforts to expand into video content, with the hire of former Walt Disney executive, Courtney Holt, to oversee Spotify’s original video and podcasting division.

The world’s largest paid music streaming service plans to embed video content, as music videos and music footage, into its playlists.

Mr Holt will fill the role left by esteemed TV executive, Tom Calderone, who was hired to produce original series.

Spotify needs to acquire the rights for the majority of music videos it intends to use. This has reportedly resulted in tension with music rights holders, who are said to be concerned that Spotify’s efforts may shrink their share of the company’s sales.

In a bid to attract users away from Apple Music, Spotify is tipped to announce a new suite of original podcasts.

As some context, Mr Holt ran ‘Maker’ – a Disney owned online video company which works with Youtubers – for several years, before transitioning into a broader role at Disney at the end of last year.

728x90 7 Spotify Expands To Video, Hires Ex Disney Executive
DCS 8300LHV2 728x90 smarthouse 1 Spotify Expands To Video, Hires Ex Disney Executive
Olimpia Splendid Unico Cooling 728x90 Spotify Expands To Video, Hires Ex Disney Executive
Noice Cancelling Headphones 728x90 Spotify Expands To Video, Hires Ex Disney Executive
Versa3 Leaderboard 728x90 Spotify Expands To Video, Hires Ex Disney Executive
Stormaudio package 728x90 1 Spotify Expands To Video, Hires Ex Disney Executive
LG HE FN Series Banners 4SQM LB 728x90 Spotify Expands To Video, Hires Ex Disney Executive
BEL2117 4Square AUF001 728x90 Spotify Expands To Video, Hires Ex Disney Executive
ARL0356 Arlo Pro 4 Tax Time Banner 728x90 V2 scaled Spotify Expands To Video, Hires Ex Disney Executive
Incase LeaderBoard 728x90 Spotify Expands To Video, Hires Ex Disney Executive

YOU MAY ALSO LIKE