A leaked document reveals that ASX listed distributor Amber Technology who only managed a $126,000 profit from sales of $66 million this year, is bleeding staff and accounts despite the Company recently acquiring the Boston Acoustics and the Zound headphone range.
According to correspondence sent to ChannelNews the Companies custom install and professional products division is under siege from Companies like Hills SVL who are stripping both accounts and people away from Amber.
A senior Amber executive wrote a pleading letter to ChannelNews this week saying ” I work at Amber but I am looking for another job as it is such a bad place to work right now”.
“We have lost several brands from our display division. Jason Coy who headed up the division quit 6 months ago to work for Projection Design. Since his departure we have lost Lifesize Video Conferencing and Wolfvision to Hill SVL”.
They went on to say that several other brands are looking to exit Amber Technology.
They added “We have also lost Andrew Shearer to Hills SVL and Danny Todorovski in our Melbourne office. The entire division is now being run by one person, we are losing customers and money every day. It is not good”.
Earlier this week Amber Technology whose shares dipped 9.26% to $0.245 announced that they had secured the Zound headphone brand from Zound Industries a Scandinavian Company whose range consists of three distinct products, Urbanears, Coloud and Marshall.
The Amber statement said that the new headphones are designed to completely change the perception of traditional headphones from a simple sound source to a modern fashion accessory and so expand sales channels & opportunities.
Another Amber executive who contacted ChannelNews said after the Boston Acoustics acquisition “The culture at Amber has changed the consumer division is run by people who have no affinity with today’s market. They are old Hi Fi industry guys who should move on. The stuffed up the Altec Lansing brand and they will stuff up Boston Acoustics and Zound”
“Retailers don’t want another headphone brand the channel is stuffed full with headphone brands and Amber executives are not listening to what their sales reps are telling them”.
Amber Executives were not available to comment.
