Struggling Camera Brand Canon Tipped To Launch Another 5D Mark III

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Struggling digital camera company Canon, who has seen more than 30% of their Australian sales stripped away by online retailers sourcing Canon products from overseas, is set to launch another full frame camera before the end of the year.The new locally sourced camera which is expected to go on sale for over $4,000 is already facing tough competition from online sales.

Currently online models can be picked up for under $2,000. We have also been able to confirm that JB Hi Fi, who is currently selling fully imported Canon cameras that are significantly cheaper than those locally sourced, has not cut a deal with Canon similar to what Nikon did that would see the local retailer resort to selling Canon Australia sourced cameras.

Tech Radar in the UK said for many, “the 5D Mark II was an affordable route to full-frame shooting, and has remained a stalwart of the high end enthusiast/semi-pro ever since it was announced.

“This year however, the 5D Mark III finally made its debut and many were left a little underwhelmed by its megapixel count and high price.”

They went on to say that many consumers were expecting the new camera to rival the 36 million pixels of the Nikon D800, so were perhaps left a little disappointed that the 5D Mark III’s sensor weighs in at ‘just’ 22 million.

It’s tipped that the new Canon offering will be launched at the Photokina trade show taking place in September.

A few weeks before the 5D Mark III was launched, persistent rumours suggested that a split in the line was coming, with a ‘5D X’ housing a 46 million pixel sensor. Could these rumours have jumped the gun by a few months?

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