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Leading US retailer Wal Mart is set to drop the price of a 42″ plasma to sub $1,000 according to a leaked copy of their next catalogue.

The move is seen as an inducement to visit their stores during the upcoming US Thanksgiving holiday when more CE products are sold than any other time of the year. 

 Wal-Mart is planning to offer the 42-inch Plasma HDTV (with a HD tuner inside) for just $998 on the day after Thanksgiving, according to various news reports. Known as Black Friday, the day after Thanksgiving is regarded as the unofficial start of the holiday shopping season.

 According to Wal-Mart’s Black Friday ad, a copy of which was obtained by CNN/Money and other publications, the retailer will sell that flat-screen Plasma TV for $998 from 5 a.m. to 11 a.m. on November 24. Only one per customer will be permitted.

 The brand of the Plasma set was not disclosed, but Wal-Mart recently made headlines when it dropped the price of a 42-inch Panasonic Plasma HDTV to $1294, roughly $400 less than other US retailers.

 The discount retailer is trying to penetrate the lucrative CE market by offering sharp discounts on gadgets from TVs to DVD recorders to video game consoles. Wal-Mar is also offering consumers a 32″ built in HDTV for only $598.

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