According to the CEO of the Australian Subscription Television and Radio Association (ASTRA), Petra Buchanan, subscription TVs advertising revenue has increased by 7 per cent in the year’s first half.
The report compiled by Ernst & Young reveals net ad revenue of over $180 million from the 1st of January to the 30th of June 2011, a rise of 3.4 per cent compared to the same period last year. The total ad revenue for the 2011 fiscal year exceeded $385 million.
“Even in a cautious market, subscription television continues to provide advertisers with the opportunities to reach targeted audiences. Integration of brand products and services to technologies, such as the red and green button, has enabled advertisers to drive relevant, specific and engaging content to viewers. It has also helped media agencies offer more value to brands by aligning services with targeted viewer interests,” said CEO Buchanan.
Over 6 million people tune into subscription TV weekly, to watch over 200 genre channels ranging from documentaries to sports. It continues to be one of the fastest growing media with advertising revenue up by more than 22.3 per cent since 2008.
