Labelled the best manufacturer of LED and LCD TVs in the world, Japanese company, Sharp, is set to start rolling out a new generation of 3D TVs, which it claims are better than those offered by its competitors due to the introduction of new technology that delivers “superior” 3D vision to both eyes.
Sharp has confirmed that it will launch the new models in Australia in the last quarter as a premium brand. Executive Vice President, Masafumi Matsumoto, told a press conference in Japan that up to 10% of the company’s total production will be 3D TVs.
Sharp has just brought online a new flat panel TV manufacturing operation and also manufactures Sony Bravia 3D TVs, yet despite this, the company claims that its new offering will be superior to other LED 3D TVs on sale.
It is expected that about 5% to 10% of Sharp’s TVs sales will come from 3D models in the fiscal year through to March 2011, and about 20% to 30% in the following fiscal year, said Matsumoto.
In the meantime, the company will “significantly increase” its overall LCD TV production this fiscal year, he said. In the fiscal year that ended last month, Sharp produced more than 10 million TV sets.
“In terms of quality, I’m not sure if the existing 3D TVs really live up to the hype,” said Executive Managing Officer, Shigeaki Mizushima. “With our 3D TV, I think we can differentiate ourselves.”
Mizushima said that Sharp’s 3D LCD panels are brighter than existing 3D TVs and have solved the problem of images for the right and left eyes becoming mixed. Like other existing 3D TVs, Sharp’s will require the viewer to wear special glasses.