Australian actor Gary Sweet and former Home and Away star Sharni Vinson have found himself embroiled in a fake TV series controversy involving a global TV vendor desperate to lift their profile in Australia up against the likes of Sony and Samsung.
Sweet who plays a “heavy” and Vinson who plays a journalist in the big budget clip directed by David Nutter have been used to seduce more than 500 Hollywood celebratiesto attend what one leading US newspaper has described as a swanky screening of a new TV series.
They said “It looked like a standard new-show screening, right down to the 32-foot-long red carpet and Wolfgang Puck catering. But the event, part of a $100 million global advertising and marketing campaign was actually an elaborate ruse. Attendees were expecting a screening of a new TV series when in fact the event was for “a new series of TVs” with a red back panel.
Click to enlarge
On various web sites like Yahoo and You Tube where the campaign was planted consumers have made comments such as “This sucks”, another consumer said “It’s basically a trick to get you to go to the website they’ve listed at the end of the commercial, so you can want to purchase a TV”.
Another wrote “What’s the use of a million dollar marketing campaign if the truth has already leaked! It just makes the product cheap and unreliable”.
Another consumer wrote “either way this is one of the best ideas for a marketing campaign” Among the stars duped into believing the TV series was real was Lindsey Lohan who got out of bed out of bed for the LA unveiling of the new TV.
4Square Media cannot reveal the identity of the vendor involved as we were asked to sign a confidentiality agreement prior to being shown the clip and the new TV.
However a closer look at the clip which is still widely available online reveals subliminal hints for the new TV:
00:16 – “We’re going to put her in every home in the planet”
00:21 – “What do you mean she’s going to change TV forever?”
00:49 – “The evidence is staring you in the face”
00:54 – “Things aren’t always what they seem” i.e., this is not a real TV show
00:28 – Notice the TV behind the actress
A spokesperson for the vendor said Being different might be risky, but we took that risk to make a breakthrough.”
“To win the game, we had to change the rules,” said a vendor VP. “We had to think and act differently in everything we do in order to change the perception of our brand. Being different might be risky, but we took that risk to make a breakthrough.”
It is expected that during the next week celebrities and the media will be invited to the opening of the new TV series in Australia with Sweet Sharni Vinson and the big name Hollywood star in attendance.