Tablet Era: Dell Pulls The Plug On Netbooks

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Dell has killed off its Netbook category following the success of Apple’s iPad and other tablets, according to reports from liliputing.com


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Netbooks, which were laptops around the 10-inch or so margin, had brief success from 2008-2010, with Intel claiming 70 million atom processers were sold during the timeframe.

“In their short history, the netbook category has experienced impressive growth,” said Erik Reid, director of marketing for mobile platforms at Intel. “Having shipped about 70 million Intel Atom chips for netbooks since our launch of the category in 2008, there is obviously a great market for these devices around the world.”

The puny notebooks would often run Windows Home premium with a lesser processor. The result was a compromised computing experience.

Modern tablets on the other hand operate on dual core processors which are capable of handling their more efficient (and focussed) operating system. The combination of powerful engine and efficient software facilitates a seamless user experience.

 

Instead, Dell will be focusing on high performance laptops that are “thin + powerful.”

“We sold through the Dell Mini some time ago. We’re committed to the highly portable space and have focused on delivering thin + powerful solutions, for which we’ve seen strong success, particularly in our XPS line,” Matthew Hutchison, director of Dell Global Consumer PR said in a statement to CNET.

Read: Losing Streak: Dell Kills 7″ Honeycomb Tab

Powerful and lightweight seems to be the core ingredients to Intel’s latest computing marvel: Ultrabooks. Perhaps Dell will soon produce its own take on the new category, which Intel hope will claim 40% of the notebook market in the next few years.


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