Leading watch brand Tag Heuer, is set to roll out a top end Android watch that is smart in more ways than one.

Called the Tag Heuer Connected Modular 45, the $2,000 timepiece, was developed in partnership with Intel, and apart from having 30 optional faces, this smartwatch has an all-metal body Wi-Fi, Bluetooth, GPS, NFC, Google Voice control and Android Pay.

Missing is a heart monitor however users will be able to take advantage of proactive scheduling and data capture from fitness workouts.

Tag Heuer Smartwatch product Tag Heuer Rolls Out Top End Reversable Smart Watch

Buyers can select from 56 different versions of the watch — 11 standard models will be offered in stores with an additional 45 designs online.

Timepiece connoisseurs can personalise the watch with a variety of modules, horns, bracelets and buckles for hundreds of stylish design combinations,

Unlike the Apple Watch or the Samsung Gear 3 the smart module can also be reversed out for a mechanical watch or the even higher-end Tag Heuer 02T Tourbillon Chronograph.

The 13mm thick device is powered by Intel’s Atom z34xx processor and boasts 30-plus hours of battery life.

It is waterproof to 60 metres and has a tympanic membrane over the microphone. It also has a 1.39-inch AMOLED display with an ambient light sensor.

It is available now in satin or polished grade 5 titanium with a suggested retail of US$1,600.