Good news for Android – it has 52% marketshare and Samsung is the official new smartphone king – toppling Nokia for the first time ever. Sales of Android OS smarties, which includes HTC, LG and Samsung, doubled over the Q3 period, catapulting it to the top of the smartphone charts, followed by Nokia’s Symbian at 16.9% and Apple following in third place with 15% marketshare.
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|Samsung executive vice president of global sales and marketing DJ Lee shows off Galaxy Note at
the IFA Berlin.
The smartphones OS charts, as compiled by researchers Gartner, show Android on top with 52%, selling 60.5m devices followed by Nokia’s Symbian on 19.5m and Apple iOS 17.2m sales in Q3.
BlackBerry trailed with 12.7m sales or 11% market share, followed by Samsung Bada 2% and Microsoft Windows selling 1.7m units or 1.5% of all operating systems.
And Samsung became the No. 1 smartphone manufacturer worldwide as sales of the widely hailed Galaxy S II tripled year over year to reach 24 million units.
This concurs with IDC analyst reports earlier this week, who estimated the Galaxy maker shipped 23.6m units in Q3, Apple 17.1m and Nokia 16.8m.
“Samsung was the No. 1 smartphone manufacturer for the first time, ahead of Nokia in Western Europe and Asia,” Gartner confirmed, attributing the strong performance of Samsung’s Galaxy range, which cover a broad range of prices and a “weaker competitive market” with lack of a new iPhone model during the period.
However, analysts expect vicious competition in the fourth quarter , not least because “sales of the iPhone 4S, 4 and 3GS will capture share from Android.”
Apple shipped 17 million iPhones in Q3, an increase of 21 percent y-o-y, but fell almost 3m from previous quarter because of fans awaiting new iPhone 5, which turned out to be 4S.
And Gartner believes good times ahead for Cupertino.
“Apple will bounce back in the fourth quarter because of its strongest ever preorders for the iPhone 4S in the first weekend after its announcement.” The long awaited s 4S sold 4 million alone in the first weekend of sale in markets including Australia, US and UK.
Emerging Markets such as Brazil, Mexico, Russia and China are becoming more important to Apple, representing 16% of overall sales, due to 3GS and 4 price cuts.
“Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM,” said Roberta Cozza, principal analyst at Gartner.
“Apple’s iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM’s performance, and its smartphone share reached its lowest point so far in the U.S. market, where it dropped to 10 percent.”
Worldwide sales of mobile devices totalled 440.5m in Q3, up 5.6% from the same period last year. Smartphone sales also rose to reached 115 million units in the third quarter, a whopping 42% lift.
Non-smartphone devices performed well, driven by demand in emerging markets for low-cost devices from white-box manufacturers, and for dual-subscriber (SIM) devices.
But for all its woes, Nokia is still the mobile phone leader accounting for 23.9% of global sales.
“Some consumers held off upgrading in the third quarter because they were waiting for promotions on other new high-end models that were launched in the run-up to the fourth quarter holiday season,” Ms. Cozza said.
“Other consumers were waiting for a rumored new iPhone and associated price cuts on older iPhone models; this affected U.S. sales particularly.”