Overseas manufacturers could take the edge from Chinese manufacturers through a bit of green marketing.Japanese electronics company TDK is setting plans to be more energy-efficient in its means of productions in order to pass the potential for being green down to consumers with lighter, smaller and more environmentally friendly products.
TDK president Takehiro Kamigama held a briefing on the company’s business plans yesterday, stressing the goal to “achieve more CO2 emissions reductions through the contribution of its products to society than through cuts made via production,” by the end of the 2020 financial year.
But lowering CO2 emissions is also seen as a plus for promotions sake against cheaper production houses in China.
“It is easier to differentiate from Chinese manufacturers in terms of environmental performance,” said Kamigama.
While Japanese companies like Toshiba, Panasonic and Sharp are big players in clean-energy hardware, Japan is still behind China as the biggest solar panel manufacturer in the world. The catch is that the country exports more solar panels than it uses domestically though.
Beyond the basic consumer product level, the company’s power product division, TDK-Lambda, recently developed energy-efficient power supplies for light industrial equipment and broadcast equipment as part of its green agenda.
