As consumers buy more consumer electronics goods than ever before and demand for home automation and broadband services grow research Company Park & Associates has said that consumers are dialling up support staff in record numbers.
The research firm says revenues for the professional tech industry will surpass $2 billion by 2013 and that more than 30 percent of consumers have used either in-store or in-home tech support to solve a problem compared to just 10 percent in 2006.
According to Parks Associates, demand for tech support has increased because consumers have less time and knowledge of today’s complex technologies.
“The consumers purchasing new technologies have less time and inclination to solve the growing number of technology challenges in the home, while the technology and threats such as viruses and malware have become more complicated,” says Kurt Scherf, vice president, principal analyst, Parks Associates.
“As a result, they are choosing professional services and looking to broadband service providers and retailers to provide digital home tech support services. The companies that offer the best solutions at the most competitive prices will come out ahead.”