Telstra has today opened doors at its Sydney headquarters following a $112 million refurbishment and transformation into what it bills a “state-of-the-art customer technology hub”.The 400 George Street site includes a Telstra Discovery Store, which Telstra describes as “a major step” in its retail evolution, with some of the technologies and concepts on show to be rolled out across the country over the next 12 months.
Telstra CEO David Thodey stated the flagship store has been designed to deliver customers “highly personalised experiences”.
“Our customers are telling us that they appreciate our more personalised approach to service,” Thodey commented.
“We also know they like to touch and experience things in a store and they also like the choice, speed and convenience of digital channels.
“This store delivers all of that, in an environment where the physical and digital worlds come together and customers can move seamlessly between them. It’s a great way to discover the ‘connected life’ our innovative technology and services can provide.”
Features of the new Telstra store include Sandbox, which Telstra states are interactive device labs allowing customers to compare handsets by placing them on a digital display, accessing information including price, camera, battery, speed and reviews.
Another feature, Connected Life, provides a space where customers “can explore how technology can enhance their day-to-day life, and consider what a connected life will look like in the future”, while Connected Business is a dedicated space for business customers.
Centre Stage is a three storey-high interactive screen displaying localised digital media content, while Media Fountains consists of interactive displays featuring Telstra’s media properties, including movies, music and sport.
Telstra states digital tickets will provide customers with “an easy interactive way to find out more about Telstra’s products and services”, while also streamlining the on-floor sales process.
