Telstra is moving to improve the quality of their BigPond IPTV offering with the adaption of new video optimisation technology that allows them to deliver content with Dolby Digital Plus surround audio that supports up to 7.1 channels.
The technology will also be used by Samsung and Google’s YouTube was developed by Widevine who said that in the future Telstra will be able to deliver “movie theatre-like experience directly to the living room via the Internet.”
Last month Telstra rolled out their new T Box offering which will deliver access to up to 1400 movies. The service which also delivers YouTube content will in the future be capable of delivering Full HD and 3D movies.
Telstra insiders claim that Dolby Digital Plus is a premiere audio coding technology that supports up to 7.1 channels of surround sound, and a wide range of bit rates that optimise sound quality according to available bandwidth. It will also work across advanced applications such as multiple-program support and audio stream mixing.
“Dolby Digital Plus enables video providers to deliver a richer, more immersing audio experience over the Internet,” said John Griffin, Senior Director, Dolby Laboratories. “By supporting Dolby Digital Plus in its video optimisation solution, Widevine can offer outstanding audio along with high-quality video to deliver cinema-like experiences for the home.”
“Service providers like Telstra know that in order to have a successful hybrid service, they have to replicate the cable experience,” said Brian Baker, CEO of Widevine. “This includes not only high-quality video but high-quality audio as well.”