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First it was Sharp, now Hitachi is taking a stab at developing the world thinest flat screen TV.

Japanese electronics company Hitachi has developed an LCD television that is less than 2 centimeters thick which makes it the industry’s thinnest to date.

Hitachi plans to start mass-producing a 30-inch-class model of the thin LCD TV in the year to March 2010, the business daily said, without identifying its sources.

The move came after Sharp announced recently that it has developed a prototype LCD TV that is 2cm thick, compared with the 10cm LCD and plasma TVs currently available.

In the competition to develop thinner flat-panel TVs, Sony Corp is planning to release an 11-inch OEL (organic electroluminescent) display TV measuring just 3mm at its thinnest point late this year, according to Nikkei.

OEL displays are said to be superior to LCDs not only in thickness but also in terms of sharpness and smooth image flow.

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