The Ticktoc app, available for iOS and Android, will initially launch in Melbourne, with Ticktoc customers to have access to over 250 hire cars and over 500 taxis.

“With the government crackdown on illegal ride-share services and growing passenger discontent over price monopolisation of the taxi industry, there is a pressing need for an alternative option in the hire car and taxi market which incorporates the latest technology, is price-competitive, but also meets regulation standards,” John Sajadi, Ticktoc CEO, commented.

“Ride-sharing services like UberX are unregulated and illegal across most of Australia, and there have been concerns over consumer safety due to unregulated, uncertified drivers.”

Sajadi stated services are needed “which are better-priced, flexible, and have that added layer of protection in terms of insurance and passenger safety”.

Ticktoc states that its drivers “are experienced and accredited, with all vehicles registered and insured”.

“While services offered by taxis using Cabcharge are regulated, they’re not customer-friendly,” Sajadi commented.

“On top of the 5 per cent surcharge for credit and debit card payments, there is no flexibility for options such as advanced booking, or mobile payment. But with Ticktoc, users make advanced bookings weeks in advance, and hop into their booked car and tap for payment without worrying about any surcharge.”

The app incorporates a patented barcode reader, “making payment for hailed taxis seamless”, with GPS technology showing customers how far away and where their car is.

Ticktoc states rates are calculated from pick-up and drop-off locations, meaning no fluctuations or tariffs, and customers can view driver ratings, manage trip details and pay through the app without any surcharges, while driver details and history are also sent through to the customer beforehand.