Tom Tom is targeting the first time navigation user with an entry level GPS device that’s about the same size as a smartphone.

The Via 220 has a 4.3 inch touch screen with an easy to use interface and comes with cutting edge tech for smarter navigation, claims the company.

Using its IQ Routes technology, Via 220 uses eal average speed data collected from other Tom Tom user drivers, to point new drivers to their destinations using the fastest route.

It also gives advice on which lane to take at junctions, with a realistic 3D representation at difficult intersections.

Other features include alerts to fixed speed and red light camera locations on the road, as well as a Help me! Emergency menu giving assistance and direct dial through to help when on the road.

An orientation sensor on the device is also paired with a fully integrated flip screen mount, so drivers can fix the device onto the dashboard without worrying whether it is the wrong way up.

“The launch of the TomTom Via 220 means entry level GPS buyers can now benefit from superior functionality, wrapped up in a stylish, easy-to-use package,” said Chris Kearney, Vice President Marketing at TomTom Asia Pacific. “No other GPS device offers such intelligent features and good looks in a unit that is designed for the first time buyer.”

The Via 220 will be available from several retail stores around the country for RRP $199.