Research Group IDC believes that the Australian communications market is set to grow in 2010, with the group forecasting that mobile broadband is set to decline while data traffic will grow.
IDC’s top 10 predictions for Australian telecommunications in 2010 focus on growing data consumption in both fixed and mobile broadband networks, as well as examining the increasing demands for data services.
“With Australia’s economy already showing healthy signs of recovery, the hardware side of the communications market should see a return to positive growth, as large ICT transformation projects that have been on hold in 2009 start to take shape,” said David Cannon, Telecommunications Program Manager at IDC Australia.
“The mobile device market, and particularly converged devices remained immune to the GFC, continuing to grow throughout 2009, this will further intensify in 2010 as device vendors race to curb the influx of iPhones and scramble for market share,” said Mark Novosel, Market Analyst Telecommunications at IDC.
IDC’s top 10 predictions for 2010 are:
1. Macroeconomic Predictions for Australia 2010 point to a stable recovery
2. NBN Co. and Telstra strike a deal but still no fibre rollout on the mainland in 2010
3. Mobile Broadband subscriber growth will decline but handset data-packs will surge
4. Converged Mobile Device growth will surge, as vendors flood the market with devices to compete against the iPhone, with mobile data becoming essential
5. Multiple new IPTV and Video on Demand services will launch, the end of the video store is near
6. LAN Market will bounce back due to a combination of both service provider and enterprise investment
7. Mobile video demand will stall as consumer frustration swells
8. Mobile Device OS consolidation is now imminent
9. Application aware networking vendors are ripe for acquisition
10. Next-Generation mobile messaging will hit a tipping point and start to eat into SMS and MMS revenues
