For the first time since the launch of DAB+ digital radio stations in 2009, audience numbers for commercial radio DAB+ only stations have been released, revealing Triple M Classic Rock is the most popular commercial DAB+ only station.Commercial Radio Australia has stated that commercial radio stations in the metropolitan capitals have signalled their intention to start focusing on sales for DAB+ only stations, with GfK today releasing its DAB+ Digital Radio Report.
The report, based on the average results across GfK’s three most recent surveys, reveals Triple M Classic Rock commands a cumulative weekly audience of 173,000, followed by Coles Radio in second place with a cumulative audience of 140,000.
Rounding out the top five, Pure Gold 80s came in at third with 131,000 cumulative weekly listeners, Koffee fourth with 103,000 listeners and Edge Digital fifth with 101,000 listeners.
The report reveals a total digital weekly cumulative audience of 3,164,000 across five capital cities, with DAB+ only stations registering an audience of 1,362,000, while 2,315,000 listeners tune into simulcast stations via DAB+.
“DAB+ only stations deliver more content to target audiences, which not only adds choice for listeners, but also gives advertisers new opportunities to speak to specific listener groups,” Joan Warner, Commercial Radio Australia chief executive officer, stated.
“These strong numbers show that Australians are embracing the diversity offered by the new free-to-air DAB+ stations, while also continuing to enjoy their favourite existing stations via DAB+.
“The digital radio market has matured and there is an appetite for targeted advertising, the DAB+ numbers are now comparable to multi-channel digital television, and networks are able to offer advertisers niche opportunities and further monetise DAB+ digital radio.”
