Toshiba announced today the appointment of Fuel Communications as public relations for its notebook business in Australia and New Zealand and its audio visual business in Australia.
“Fuel’s strong team dynamic, passion and experience in IT were just some of the strengths that helped Fuel win the business,” said Mark Whittard, Managing Director, Toshiba (Australia) Pty Limited.
“The team showed strong expertise in B2B and B2C public relations as well as social media, which is now an essential channel to reach our consumers.
“Fuel’s demonstrated experience in delivering thought leadership programs and creative responses to the brief also contributed to our decision,” he said.
Fuel Communications was selected from a shortlist of five public relations agencies.