Toshiba Australia who are under pressure in the consumer PC market and are pulling out of the TV market has launched 32 notebooks including their new premium 4K model which was tipped earlier this month by ChannelNews.
The Japanese Company who has failed to launch a 4K TV range in Australia unlike there competitors is now banking on consumers watching Ultra High Definition content on their notebooks.
According to the Toshiba press release the entry level pricing for the new 4K P50t is $1699 up to $2499 depending on which model you choose. This is expensive when one considers that there is little if any Ultra High Definition content available in Australia.
Toshiba management who dumped their internal PR manager last year and are now on their third PR Company in as many years chose the holiday week that included Easter and Anzac Day to make the announcement regarding their new Ultra High Definition notebook models.
Toshiba management has not returned our calls to explain why they chose a holiday period to announce so many new notebooks.
Last year Toshiba called a press conference for the new top end Kira model but not their all new 4K Satellite. For users to gain the benefit of the 4K display screen they will have to shoot 4K content or hunt the web for 4K movies.
According to the TV industry and Hollywood studio’s 4K will not become a reality until a standard is adopted and that is tipped to be late in 2015 or early in 2016, it was only 24 months ago that Toshiba was spruiking 3D on their notebooks as the next “big thing”.
The Satellite P55t is one of the first 4K Ultra HD portables to hit the market and in an effort to appeal to designers and photographers who by majority 89% use an Apple Mac notebook Toshiba has bundled a light version of Adobe Lightroom 5.
Anthony Geronimo, product marketing manager Toshiba ISD said of the new Toshiba range “We have completely redesigned the line-up to deliver a near custom experience to suit each individual’s needs.”
He said that Each Ultra HD display is individually calibrated by Chroma Tune and is Technicolor Certified during production to realise natural colour expression with an accurate colour gamut to ensure true-to-life imagery.
The new notebook comes with the latest Intel Quad-Core i7 processor for maximum productivity as well as an AMD RadeonT R9 M265X graphics card. On board is 2GB graphics with GDDR5 memory.
The touch screen notebook also comes with Harman Kardon speakers complemented by audio processing by DTS both movie viewing and games.
Toshiba has also announced a new Satellite S Series range which is the result of a major makeover as Toshiba looks to put life back into their notebook range which is doing better in the B2B and education markets than in the consumer market.
The new Satellite S Series features a stylish brushed aluminium finish and new thinner design. At 19.9mm thin, the Satellite 15.6 inch S50 is thinner than most Ultrabooks and weighs in at 2.23kgs2, making it easy to carry and comfortable to use anywhere.
The larger Satellite S70 now has screen real estate and is available with a built in rewriteable DVD S-Multi drive and comes in touch and non-touch models.
They also have a metal mesh speaker grill and Skullcandy sound.
Toshiba have also launched a new 13.3 inch Kira Ultrabook. Featuring a 13.3 inch PixelPure HD touch display on selected model the screen delivers 2560 x 1440 resolution.
KIRAbook RRP: from AUD $1599 to $2299.
Among the other models launched is the Toshiba Satellite Z30 which is another Ultrabook. At only 17.9mm thin and weighing just 1.2kg, the 13.3-inch Ultrabook slips easily into a business portfolio or handbag.
Satellite Z30 RRP: AUD $1399
Toshiba Satellite NB10
This clutch-sized 11.6-inch touchscreen Satellite NB10 is small in size, described as being designed for frequent travellers, it has the performance and features of a larger notebook but only weighs 1.5kg and is 2.5cm thin.