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Sony Ericsson has introduced a new way for football fans in Australia to get behind their team online through a unique social networking initiative.

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The Sony Ericsson Twitter Cup will see the 32 teams competing in the 2010 FIFA World Cup in South Africa, battle it out in an online tournament with a difference – it will be the fans that decide who will lift the virtual trophy at the end of the tournament.

According to the company, fans will be able to participate in this exciting competition either online or via their mobile handset.

“With 100 days until the 2010 FIFA World Cup kicks off, fans need to show their support for the Socceroos by Tweeting #TWCAustralia. The team with the most Tweets in each round will prevail and go on to the next stage, regardless of how the real team fares in South Africa,” says the company.

“An online stadium features on Sony Ericsson’s dedicated 2010 FIFA World Cup Extra Man website and showcases every stage of the tournament taking place on Twitter.  Australian fans can follow all the action, from viewing and posting individual Tweets about the Socceroos, through to seeing what the loudest Tweeter in each group has to say about all the games on and off the virtual pitch. Fans simply need to go to the Extra Man website, click on the link to Twitter and get Tweeting to help take their team all the way to the final,” added the company.

Tweets about the Socceroos are represented by the colours of the national flag in the virtual stadium – the bigger the Australian flag becomes, the more popular the team and the closer they are to being crowned the winner of the Sony Ericsson Twitter Cup.

Sony Ericsson’s Managing Director for Oceania, Brendan Johnston said, “Sony Ericsson is dedicated to providing football fans with the best experience of the 2010 FIFA World Cup, giving them more ways to support their team, share their views and get involved with all aspects of the beautiful game. The Sony Ericsson Twitter Cup will put Sony Ericsson at the heart of the first World Cup to celebrate the advent of social networking, and will be part of a series of initiatives that will enrich their experience and enable them to communicate via mobile devices like never before.”

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