Intel is set to spend millions convincing consumers that an Ultrabook is a better investment than a tablet despite the devices costing more than one thousand dollars in Australia.At CES today Intel executives said that Ultrabooks should fall in price to be sub $700 with up to 60 new sleek Ultrabooks including 15 ” models set to be launched this year.
Compared to the MacBook Air, Intel said that future Ultrabooks, such as the new Nikinshki concept ultrabook, will be able to be accessed from a touch screen on the cover to operate the device, a design that makes the concept superior to current tablets.
Ultrabooks are thin and light when compared to traditional laptops with a full keyboard that promise a quick boot-up and longer battery life. They will also incorporate new security features that allow a credit card to be swiped over the device prior to a transaction taking place.
Future models will also take on Microsoft’s Kinect with users able to gesture commands to a screen.
Intel estimates that the current 15 models that are already available will be expanded to 75 by the end of the year.
Ultrabooks based on Intel’s Ivy Bridge processor will be available soon.
During a demonstration at CES, a user running Windows on an Ultrabook was able to swipe and touch content as you do a tablet.
The new Nikinshki touch pad model operates similar to a tablet and is even available to users when the device is closed via a touch pad that shows the tile-based Metro interface of Windows 8.